October 21, 2021

Pinterest bans weight-loss adverts: Body acceptance is in, BMI is out

Pinterest said it is banning all weight-loss adverts from its platform beginning July 1, describing itself as the primary main social media service to take action. The corporate stated the brand new coverage “embraces physique acceptance” at a fragile time for many individuals as they emerge from the pandemic.

The corporate famous the coverage is an growth of its pointers that had beforehand banned body-shaming and harmful weight-loss merchandise. The brand new ban goes a number of steps past that by prohibiting any weight-loss language or imagery, testimonials about weight reduction and references to physique mass index, or BMI, amongst different content material.

The choice comes amid a broader body-positivity motion that is geared toward accepting folks of all sizes. However Pinterest additionally famous that its ban on weight-loss adverts comes because the U.S. emerges from the pandemic, and that there was a “steep rise in unhealthy consuming habits and consuming issues in younger folks because the COVID-19 pandemic began final yr.”

“Many at the moment are feeling added strain as they appear to rejoin their social circles in individual for the primary time in 15 months,” Pinterest stated in its assertion.

The corporate stated it developed the coverage with the Nationwide Consuming Issues Affiliation, with the group’s interim CEO, Elizabeth Thompson, saying the coverage prioritizes the psychological well being of Pinterest customers. Thompson added that she hopes the coverage sparks different social media platforms to take related steps. 

Even so, a seek for “weight reduction” on Pinterest on Friday introduced up an advert for a “metabolic enhance” complement and an advert for weight-loss program Noom. There have been additionally loads of posts from customers about learn how to shed pounds.

A 2020 study discovered that topics with consuming issues within the U.S. have been involved over “publicity to poisonous social media” associated to COVID-19-related weight achieve. Searches for phrases akin to “physique neutrality” and “cease physique shaming quotes” are up greater than 5 occasions since a yr in the past, Pinterest stated. 

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