October 21, 2021

Rue21 To Increase Plus Size Assortment and Expand In-Store Availability


Need some plus size style information you possibly can be ok with? Junior clothes retailer rue21 introduced that they’re making a significant funding of their plus size choices! They’ve dedicated to changing a further 36 shops to incorporate plus-size style in retailer!

The junior clothes retailer provides plus size clothes, marketed in the direction of a youthful demographic and they provide sizes XS-4X.

My 15 12 months outdated self would have LOVED having this selection obtainable within the mall!

rue21 expands plus

Store rue21 Plus In Extra Of Their Brick And Mortar Areas

Now, the retailer’s plus size clothes shall be obtainable in 444 of their shops, or over 65% of all brick-and-mortar places. This makes rue21 making one in all few to supply teenagers and younger adults ages 15-25 (the everyday junior market) a way more inclusive purchasing expertise.

The optimistic information doesn’t simply cease there… the retailer additionally introduced that they are going to now be rising their whole plus assortment in time for the back-to-school season!

That is such nice information for junior plus buyers all over the place!

rue21 plus size in store
A glance inside one of many newly transformed Rue21 retailers. Photograph courtesy of Rue21.

We care about our prospects and consider that our model performs a key function of their life relating to selling physique positivity and inclusivity — that is a part of rue21’s DNA

Catherine Morisano, rue21’s Chief Merchandising Officer

This dedication to the plus size market appears to be an intentional, long run dedication. Final December, they recruited retail govt Candace Kearney, who beforehand labored with Torrid on merchandising, and E-Commerce.

Now, Candace is main rue21’s rising plus and gown enterprise, in addition to serving to lead its E-Commerce groups to succeed in extra prospects in these classes.

“As ‘spring ahead’ tendencies spotlight the post-Covid shoppers’ need to get outdoors and present pores and skin — our prospects are excited that crop tops and open backs are prime sellers and obtainable in all sizes, with no shortcuts within the becoming course of,”

Candace Kearney

rue21 expands plus

To additional enhance buyer expertise in brick and mortar places, just like Athleta, in-store associates will now obtain coaching on the match course of and promote a optimistic purchasing expertise for patrons of all sizes.

On the subject of plus size illustration, rue21 has dedicated to partnering with fashions of all sizes in its advertising.

Yup, they present appreciation to prospects of all sizes of their social media and advertising!

“For us, it’s greater than reaching our purpose of getting an inclusive purchasing expertise in each retailer, however about giving all ladies the chance to resolve what story they need to inform — and have the ability to store for a similar on-trend style collectively.”

Candace Kearney

We love that there appears to be real dedication to getting the junior plus market what they need and frankly, what they deserve! Illustration in retailer, and of their advertising , in addition to fashionable clothes choices at an reasonably priced value level!

Need to try their present plus choices? Store on-line at www.Rue21.com!

As The Curvy Fashionista editors, we write about stuff we love and we expect you’ll like too. We regularly have affiliate partnerships, so we might get a share of the income out of your buy.





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