UK-based plus-size retailer Simply Be has been receiving backlash from customers relating to its newest advert marketing campaign. Dubbed “We Are Curves,” the marketing campaign options three lovely plus-size fashions, Iskra Lawrence, Denise Bidot, and Marquita Pring, exhibiting off the model’s new denim assortment towards a retro-inspired, desert setting. Whereas some followers applauded the message of body positivity, others expressed their frustrations, suggesting that Simply Be’s visuals do not comply with by way of on its guarantees. Although the marketing campaign seems to be seemingly commonplace on the subject of plus-size commercials, customers of the retailer, which presents sizes 8 to twenty-eight, have identified that it solely represents a small fraction of plus-size girls.
Many took to Twitter to precise their dismay, shaming the corporate for that includes such slim illustration. They criticized Simply Be’s lack of inclusivity, accusing the corporate of highlighting the kind of plus-size girls whose our bodies are extra conventionally acceptable.
One of the celebs of the marketing campaign, Denise Bidot, commented on Simply Be’s Instagram, assuring the followers that she and the corporate are advocates for range and inclusivity. “I’m 5’7″ (tremendous quick for modeling requirements) and eventually I see doorways opening,” she wrote. “It is taken 10 years, nevertheless it’s potential if we maintain asking for the precise issues. Let’s elevate one another up and never fare one another aside. Collectively we may be the change.”
In response to the backlash, Simply Be issued a assertion, reiterating its devotion to “[celebrating] all completely different sizes and styles in the way in which that our clients are all completely different sizes and styles.” “In earlier campaigns now we have featured blogger Gabi Contemporary, a measurement 22, alongside Iskra Lawrence who’s a measurement 14,” a consultant advised Huffington Post U.K. “Our present marketing campaign options a measurement 14 mannequin and two measurement 18 fashions. Our mission assertion is to supply trend for all, no matter measurement, form or body-type.”