There’s a phrase we have a tendency to listen to rather a lot within the trend business, significantly with reference to plus-size fashion: Real ladies have curves. It’s a catchy manner for a model to speak its understanding of buyers and their our bodies. The message is: We all know you don’t appear like the fashions in ads and magazines, however that’s okay, as a result of actual ladies have curves. The difficulty is, few corporations truly use “actual” ladies—which means, non-professional fashions—of their ads, as an alternative sticking with conventionally fairly, aesthetically pleasing fashions,, normally on the smaller finish of the plus-size spectrum. See the irony?
Torrid is popping the oft-used (and, frankly, problematic) phrase on its head with a brand new marketing campaign that includes actual ladies instead of skilled fashions. The /#TheseCurves campaign incorporates a numerous solid of girls—from on a regular basis prospects to curvy social media stars—modeling the model’s new lingerie types, every accessible in sizes 10 to 30.
To seek out its real-world fashions, Torrid held a social media sweepstakes, asking followers to share a horny selfie and clarify within the caption “what makes #TheseCurves all yours” for an opportunity to look within the marketing campaign. The model additionally recruited a number of high-profile bloggers for the advert, together with Refinery 29 author Liz Black and Instagram star Natalie Hage.
Together with displaying appreciation for its buyer, Torrid’s aim for the #TheseCurves marketing campaign is to encourage ladies to find and embrace their horny facet. (It’s no coincidence the advert debuted simply two weeks earlier than Valentine’s Day.) As the model’s Vice President of Design, Liz Munoz explains, “Launching this hashtag with our intimates marketing campaign felt proper as a result of discovering the precise bras and panties for a plus size girl has its challenges. Oftentimes, plus-size ladies [are] been left with bland choices…[Plus-size women] ought to have horny choices similar to straight-size ladies.”
Extra on body-positive trend:
- Nike’s Body-Positive Bra Campaign Is All About the Curves
- This New Denim Line Is for Women in Between Plus and Sample Size
- Inspire Psyche Terry Is the New Lingerie Line for All Sizes
Judging by the marketing campaign pictures we’ve seen up to now, Torrid didn’t solely accomplish that aim—it completely smashed it. Take a peek on the first pictures from the #TheseCurves marketing campaign under, and store the brand new lingerie assortment (we love the full-support bralettes and lace bodysuits)—all for underneath $100—now at torrid.com.
Now, watch how mannequin Candice Huffine balances being robust and horny under: