October 21, 2021

Why Kellie Brown Started the #FatatFashionWeek Hashtag During New York Fashion Week


Though New York Fashion Week has turn into noticeably extra inclusive than it was 5 years in the past, progress has been sluggish, significantly in the case of physique variety. In accordance with The Fashion Spot, which releases a report each season that surveys variety in Fashion Week castings in the 4 main cities throughout a spread of classes, solely about 0.4 p.c of the fashions to look on the runway or at shows have been plus-size. That interprets to a complete of 30 non-straight-sized fashions showing in New York and Paris; London and Milan, in the meantime, did not have any. These numbers do not get extra encouraging in the case of the individuals going to the reveals, both—in latest seasons, critics have been vocal about the methods during which mainstream street-style photography seemingly captures just one sort of individual (and physique sort) of their imagery, regardless of the undeniable fact that the crowds at Fashion Week will be fairly various.

This season, although, one blogger is shepherding in change utilizing the hashtag #FatatFashionWeek.

Kellie Brown of And I Get Dressed got here up with the hashtag whereas at a New York Fashion Week occasion hosted by 11 Honoré, the plus-size luxurious retailer—”an occasion stuffed with boss greater girls: influencers, supermodels, vogue administrators of main publications,” she tells Glamour. “And whereas writing my caption, I assumed, How can [the industry] faux no fashionable fats girls exist?”

“I created the tag as a solution to type of present receipts that there are a lot of greater girls working in the business, influencing the business and shoppers alike, and searching nice whereas doing it,” Brown provides, noting that this entire realization and conceptualization took about 30 seconds.

She’s tagged her New York Fashion Week–associated posts on Instagram with #FatatFashionWeek, and has integrated it into her YouTube protection of the week.

Different bloggers, influencers, and plus-size Fashion Week attendees have joined in too, together with Alex Michael Could, Alex Larosa, Kelly Augustine, and extra. (At press time, the hashtag has over 130 posts printed to it.) “I’ve seen editors utilizing it, which is one among the largest compliments,” Brown says.”A couple of individuals got here as much as me [at New York Fashion Week] to inform me they beloved the hashtag and have been excited to make use of it.”





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